VMS+ Powers Next-Gen Traffic & Dwell Insights
With Dragonfruit's Traffic & Dwell Time Analysis Agent, your existing IP cameras become precision tools for understanding shopper behavior. The agent processes live video at the edge, anonymizes and counts people, and calculates exactly how long they pause in front of windows or within any defined area
All results flow into VMS+'s unified dashboard, making it easy to compare performance across stores and campaigns, no additional sensors or cloud fees required
Built for Retail Teams Who Need Speed, Accuracy, and Scale
- Measures true engagement, not just entries, with dwell data for display windows, entrances, and defined zones
- Provides week-over-week trends, view-level performance, and visual dashboards ready to share
- Adapts easily to any store layout, just configure the views you care about
- Deploys in a day, not weeks, with proven results at a lower TCO than any retail traffic sensor solution
Core Capabilities & Benefits
Key Features
Foot Traffic & Conversion Metrics
- Quantify how many shoppers simply pass your store frontage versus how many actually step inside
- Compare hourly, daily, and weekly traffic to identify peak periods and underperforming entrances
- Instantly rank multiple locations by footfall and conversion rates—no exporting or manual data blending
- Export visual dashboards that show exactly how visitor counts translate into store visits, driving alignment across departments
Dwell Time Insights
- Track how long each individual spends in front of display windows, aisles, or product fixtures, broken down to the second
- Automatically flag areas that captivate attention versus those that fail to hold interest
- Use dwell heatmaps and average linger times to rearrange fixtures, reallocate associates, and improve product placement
- View charts and graphs that highlight engagement hotspots across any time period
Flexible View Configuration
- Use built-in spatial filters to draw entrance zones, window displays, or high-traffic aisles
- Whether your floorplan is linear, multi-level, or open concept, tailor views on the fly to match unique environments
- Leverage your existing camera network without adding new devices or rewiring
Explore Other Agents Included in VMS+
Dragonfruit VMS+ is a unified loss prevention suite. Discover what else you can activate, all with one platform, one login, and no extra hardware
