Dragonfruit

Transform Foot Traffic Into Store-Level Intelligence

Track who walks by, who comes in, and where they spend time—all from your current camera network. With VMS+, you get instant visibility to improve merchandising, staffing, and promotions

VMS+ Powers Next-Gen Traffic & Dwell Insights

With Dragonfruit's Traffic & Dwell Time Analysis Agent, your existing IP cameras become precision tools for understanding shopper behavior. The agent processes live video at the edge, anonymizes and counts people, and calculates exactly how long they pause in front of windows or within any defined area

All results flow into VMS+'s unified dashboard, making it easy to compare performance across stores and campaigns, no additional sensors or cloud fees required

Security camera mounted on building exterior
Security camera mounted on building exterior

Built for Retail Teams Who Need Speed, Accuracy, and Scale

  • Measures true engagement, not just entries, with dwell data for display windows, entrances, and defined zones
  • Provides week-over-week trends, view-level performance, and visual dashboards ready to share
  • Adapts easily to any store layout, just configure the views you care about
  • Deploys in a day, not weeks, with proven results at a lower TCO than any retail traffic sensor solution

Core Capabilities & Benefits

Key Features
Instant Identification

Foot Traffic & Conversion Metrics

  • Quantify how many shoppers simply pass your store frontage versus how many actually step inside
  • Compare hourly, daily, and weekly traffic to identify peak periods and underperforming entrances
  • Instantly rank multiple locations by footfall and conversion rates—no exporting or manual data blending
  • Export visual dashboards that show exactly how visitor counts translate into store visits, driving alignment across departments
Streamlined Security Workflow

Dwell Time Insights

  • Track how long each individual spends in front of display windows, aisles, or product fixtures, broken down to the second
  • Automatically flag areas that captivate attention versus those that fail to hold interest
  • Use dwell heatmaps and average linger times to rearrange fixtures, reallocate associates, and improve product placement
  • View charts and graphs that highlight engagement hotspots across any time period
Investigation-Ready Reporting

Flexible View Configuration

  • Use built-in spatial filters to draw entrance zones, window displays, or high-traffic aisles
  • Whether your floorplan is linear, multi-level, or open concept, tailor views on the fly to match unique environments
  • Leverage your existing camera network without adding new devices or rewiring

Explore Other Agents Included in VMS+

Dragonfruit VMS+ is a unified loss prevention suite. Discover what else you can activate, all with one platform, one login, and no extra hardware

Detect fence jumps, loitering, and wrong-way movement in real time—no new sensors, no false alarms. Arm, disarm, and monitor every store remotely with secure QR access and AI-verified alerts.

VMS+ Traffic Analysis FAQs

Got more questions? Ask Us

Ready to Transform Foot Traffic into Actionable Intelligence?

Experience deep traffic and dwell insights with no hardware installs or hidden fees